Influencer Products and Pitfalls

Are Products Promoted on Social Media Any Good?

Influencers are NOT experts.

At least four times a day, patients ask me whether I believe in a product that is being sold on social media, especially by a famous influencer.

While a small subset of these products from reputable companies is likely to be safe and effective, the vast majority are unfortunately a gimmick.

Remember that your favorite influencer isn’t a skin expert and more importantly they are being paid a commission for pushing a product that they may not be entirely familiar with.

A patient recently showed me a video of a cream that is applied to the face which automatically causes the comedones to rise to the surface to be wiped easily. THIS IS NOT A REAL PRODUCT. There are no products that work like this. If there were, I would be the first person to scream about its glories from the mountaintops.

Before you purchase any products that are being sold on social media, please ask your Board-Certified Physician Dermatologist first!